Challenge:

Artiphon, a company creating innovative musical instruments for musicians and non-musicians, needed a strategy to transition from a successful Kickstarter campaign to a sustainable retail brand.

Approach:

Designed and implemented a comprehensive scaling strategy to extend Artiphon’s retail footprint.

Onboarded over 150 retail locations during the initial phase, creating a strong presence in key markets.

Focused on operational efficiency, product positioning, and targeted marketing to support rapid expansion.

Impact:

Achieved double-digit multi-million-dollar revenue within three years.

Expanded to over 300 retail locations nationwide, establishing Artiphon as a leader in innovative musical instruments for all skill levels.